The Watford Chamber of Conscience SME Hertfordshire Business Awards is delighted to welcome Watford Town Centre BID as a Gold Sponsor.
The partnership reflects Watford Town Centre BID’s ongoing commitment to supporting businesses across Hertfordshire and celebrating those that make a real difference within the communities they serve. The Community Business of the Year category highlights organisations that go above and beyond to create positive change, demonstrating the important role businesses play in strengthening local communities.
Joining the judging panel on behalf of Watford Town Centre BID is Kara Mesiano, Chief Executive Officer, who will bring her extensive knowledge, experience, and passion for supporting businesses to the awards process. Kara will work alongside fellow judges to recognise the exceptional businesses that are making a lasting impact across Hertfordshire.
About Watford Town Centre BID
Watford Town Centre Business Improvement District (BID) is a business-led, non-profit organisation representing over 400 businesses across retail, hospitality, leisure and professional services within the town centre. Established in 2016, the BID works in partnership with local stakeholders to drive economic growth, enhance the town centre environment and promote Watford as a vibrant destination.
Funded by levy-paying businesses, the BID delivers a focused programme of initiatives designed to increase footfall, improve safety, and support business success. Its work spans high-impact marketing campaigns and large-scale events, public realm improvements, crime reduction and improved safety initiatives, and business support services including training, networking and town centre performance insights.
The organisation has a proven track record, having successfully delivered two five-year terms since inception. In 2025, Watford Town Centre BID secured a strong mandate for a third term (2026–2031), with 92% of voting businesses in favour. This next phase will see over £3 million of investment into the town centre, guided by five key priorities: enhancing the town centre experience, promoting Watford, supporting business growth, championing collaboration, and embracing sustainability and innovation.
Through collaboration, investment and a clear business led approach, Watford Town Centre BID continues to play a vital role in shaping a dynamic, welcoming and commercially successful town centre.
