Our Judges

We have developed our judging over 18 years and our judges, all top business people within their chosen arena, have cited our awards as both the most transparent and professionally executed. Each application is scored by up to 4 different judges from a panel of up to 30 judges, all applications are seen by different members of the judging panel. The judges spend several hours and score not only their own sponsored category but several others too, this ensures transparency. The first page of questions is designed to give the judges a real feel for your business, followed by several questions that are scored from 1 to 5. It is worth noting that although all judging is computer based please ensure you upload images or screen shots of all important pages. There are no site visits or presentations involved. The finalists are chosen by adding all the scores and up to 16 entrants can make it through to the final, however if scoring is low, less entrants make it through. Should you wish to read our Top Tips, please click HERE

Katie Robinson

Community Engagement Specialist | Cambridge Building Society

Katie has worked for The Cambridge Building Society for nearly 20 years. She began her career in branch as Customer Service Adviser then Mortgage Adviser before moving into Compliance, regulatory monitoring Mortgage Advisers, and performing audits on branches and stores.

In March 2020, she joined the Marketing team to lead the Society’s Making The Difference community initiative – a scheme of charity partnerships, aimed at improving access to shelter and housing in The Cambridge’s heartland. The programme includes its unique Rent to Home programme that returns 70% of the rent back to tenants of its rental properties to use as deposit for a first home and its First Step Mortgage initiative that helps those unable to save for a standard deposit to get on the housing ladder.

Andy Jukes

Head of Customer Engagement | Cambridge Building Society

Andy Jukes has extensive experience in financial services organisations, having launched his career at Santander and Barclays before joining The Cambridge Building Society in 2009.

Andy is very much a people person and wanted to work in an environment where he could impact other people and customers. This drew him into retail financial services where for 26 years he has put customers at the heart of everything he does.

At The Cambridge he now leads a team of 90 key managers, eight team leaders and 70 customer advisers. He sees his role as generating a deeper brand connection, making customers lives easier and helping them to achieve their financial aspirations.

For Andy, great customer service is about taking a genuine interest in customers. Fundamental to that is treating customers as individuals, taking the time to truly understand their needs and delivering over and above their expectations.

James Tilbury


A graduate In Computer Science specialising in software engineering, James has worked in various IT-related roles, including for a global healthcare manufacturing business supporting the systems and infrastructure.

IT is part of James’ DNA. His father was the founder of Tangerine Computer Systems who developed the TAN 1648 VDU kit, a forefather of home computing in the late 70s.

James has worked around the world, both in a software development role and performing major infrastructure enhancements.

Having identified a need for enterprise-quality IT support and project management for SMEs, James founded ILUX to focus on IT supporting business growth.

Stephen Goddard

Senior Growth Advisor | Growth Works

Stephen is an experienced business development, sales and marketing professional with a broad knowledge of the accounting, banking and legal sectors. He is technically and commercially astute, with a hands-on approach and experienced in leading on the retention of key existing clients and development of new business and partnerships.

Stephen is identified as a pragmatic and realistic team leader; described by others as a ‘good listener’, someone who ‘sees the big picture’, ‘full of ideas’ and ‘a pleasure to work with’.

Kelly Peck

Property Partner | Barr Ellison

An experienced property lawyer, Kelly is well known for a straightforward, practical approach to complex commercial issues and for delivering results.

Kelly has particular expertise in the areas of commercial landlord & tenant as well as property development. Her experience is broad, ranging from managing property portfolios to commercial acquisitions and from licensing premises to academy conversions. Kelly has detailed insight into planning law, including the lawful use of premises and section 106 obligations in the context of development sites.

Bev Hurley

CBE, CEO | Growth Works

Bev has a wealth of first-hand experience of growing several successful businesses and overcoming the challenges of the key tipping points of the scale-up journey.

She has launched six ground-breaking and multi award-winning services to address market gaps and unmet business growth needs, all of which have been replicated and scaled across the UK. She also created a highly successful P2P mentoring community in Norfolk, raising a commitment of over 10,000 mentoring hours in less than three weeks from launch. Since then, Bev has created or delivered many mentoring programmes, including from the British Business Bank and J.P. Morgan, and was consulted by BEIS to improve the Mentorsme portal.

Our Judges | Events & PR | Home of Prestigious Awards

Mark Denley

Director | Chartered Financial Planner

Mark Denley is a Chartered Financial Planner, a Discretionary Investment Manager and also acts as a professional trustee. He has particular expertise in pensions, investments and tax planning. He has been working in financial services since 1984, and co-founded Gibbs Denley in 1990.

Mark works with a range of clients of high net worth, helping them put together financial plans that help them to grow and manage their wealth, as well as making sure they can have the lifestyle they want in retirement. He also works with businesses, in particular helping them to set up and administer Small Self-Administered Schemes (SSASs)) that help the business grow while building a pension for the scheme members’ retirement plans.

Graeme Howell

Employee Benefits Consultants | Mattioli Woods

Graeme joined Mattioli Woods in September 2019. He has over 20 years’ experience working with corporate clients in developing, implementing and communicating their employee benefits provision.

Graeme has worked with companies of all sizes from small owner-managed businesses to large multinationals, across the full range of employee benefit arrangements, and has specialised in workplace pensions in particular.

Graeme firmly believes that supporting SMEs as they grow with the right employee benefits in place means they can challenge the larger companies in attracting the very best employees. Graeme is delighted to be a judge for the SME Awards and championing best practice across these enterprises in Cambridgeshire.

Ricky Allan

Managing Director | Iliffe Media LTD

Ricky Allan is the Managing Director for Iliffe Media Ltd and Iliffe Media Publishing, both subsidiary companies of Iliffe Media Group, a family owned Media company responsible for 58 local newspapers, supported news App, news on demand websites and local Radio stations. Ricky started his media career in 1988 and has served regional press in six counties of the uk. Ricky is responsible for the launch of 17 local newspapers including the 2019 weekly Newspaper of the year, the Cambridge Independent. He is also Managing Director for Velvet magazine, Newsawards 2018, Regional Magazine of the year.

Tony Murdock

CEO | TR Global Group

Tony Murdock is a multi-award winning, dedicated and highly skilled hospitality and leisure industry professional with over 25 years of experience in the hospitality and events sector. Tony is a motivational leader with a strong work ethic. After 20+ years working in high end hotels around the UK, Tony launched the award-winning TR Global Events in July 2019, an international events company providing a complete end to end service of live, virtual and hybrid events for both corporate and private clients.

Tony has since launched two sister companies; firstly, the award-winning TR Destination Management, which aims to facilitate all you international MICE, Group and Incentive Travel requirements, again providing that complete end to end service. The third to launch was UK Staycations, a membership listing site to aid the recovery of the hospitality industry post-pandemic creating a cost-effective new route to market.

Tony’s drive is to offer a complete events service with a distinct focus on experience and impeccable customer service. Using his teams creative flair, they are sure to WoW any event and take all the strain off their clients to ensure they enjoy their unique event experience.

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