Just Smile is proud to announce its Gold Sponsorship with the SME National Business Awards 2026, where they will be sponsoring the Service Excellence category.
The SME National Business Awards celebrate the achievements, innovation and ambition of businesses across the UK, recognising the hard work and success of entrepreneurs and organisations across the SME community.
Just Smile is delighted to support the Service Excellence category, which shines a spotlight on businesses that consistently go above and beyond to deliver outstanding customer service, build lasting relationships and create exceptional experiences for their customers.
As part of its involvement, David Rees, Managing Director of Just Smile, will be joining the judging panel. With his experience as a business leader and his passion for delivering exceptional service, David will help recognise the businesses demonstrating outstanding commitment to their customers, excellence in service delivery and a genuine drive to go above and beyond.
About Just Smile
Founded in 2009 and based in St Albans, Hertfordshire, Just Smile Ltd is a leading event hire, entertainment and event production company. With a skilled and dedicated team, we’ve delivered more than 10,000 events across the UK and Europe, from weddings and parties to conferences, festivals and awards ceremonies.
We provide high-quality audio visual, sound, and lighting solutions for speeches, DJs, presentations, and full-scale productions – indoors or outdoors. Our experience spans corporate training events, showbiz awards and large-scale music festivals.
Just Smile is proud to support high-end weddings and luxury celebrations in some of the world’s most prestigious venues, including The Savoy, The Dorchester, The Landmark, and, closer to home, The Grove.
The company is led by founder David Rees, a seasoned events professional and former DJ presenter and radio industry leader, with over 30 years’ experience in media and hospitality. David’s passion for events started as a mobile DJ in the ’90s and evolved into launching Just Smile in 2009.
Today, some 15 years later, Just Smile’s dedicated in-house team includes project managers, technicians, warehouse and admin staff – alongside a talented network of freelancers and entertainers.
We’re proud to be a trusted name in events, bringing creativity, reliability and a touch of flair to everything we do.

