
Headline Partner
Nestle Purina
Here at Purina PetCare, we believe life is better with pets – and that people and pets are better together. Many of us are pet owners too so we know first-hand what a huge role pets can play in people’s lives.
Pets are loving companions and part of our families, so it’s really important that they not only enjoy the food we give them, but that it does them good. Our foods aren’t just tasty, they’re complete and well-balanced meals that keep cats and dogs of all ages happy, healthy and content. Bright eyes, a shiny coat and a playful personality are the telltale signs of any healthy pet, and it all starts with a proper diet.
We’re proud to make some of the UK’s most popular and trusted pet food brands such as Felix, Gourmet, Winalot, Bakers, Purina ONE and Pro Plan. We know that a one-size-fits-all approach to food is not right for every pet. That’s why we’ve created a wide range of products tailored for all different needs of cats and dogs. With over 125 years’ experience behind us, we have seen how proper feeding can actually help extend a pet’s healthy years. From dental health to cognitive health we are committed to creating nutritious foods which are good for health, wellbeing and longevity. And with our 500 strong global team of Purina nutritionists, scientists, vets and animal behaviourists, we are on a mission to raise the bar for pet nutrition even higher.

Platinum Partner
Fraser Dawbarns LLP
Fraser Dawbarns is proud to be an SME Business Awards sponsor in 2024 and to be able to help and encourage both local entrepreneurs and established businesses to thrive and grow their commercial ventures. Whether you are purchasing or leasing business premises or agricultural land, entering into a new commercial contract, buying or selling a business or trying to resolve a commercial dispute, we have lawyers who can help.
We can also provide comprehensive legal advice for you and your family. Moving house is stressful; we can help to make it as easy as possible. Protecting your loved ones through making a Will and Lasting Power of Attorney is important; we have specialists who can advise. If you need family law advice of any sort, Fraser Dawbarns has an experienced and friendly team to assist. The firm works hard to ensure that clients are well supported, get the outcomes they need and feel that they have received advice which represents value for money. The firm has been giving timely, pragmatic advice and total peace of mind on legal matters to businesses and families across West Norfolk and East Cambridgeshire for many years. In Ely, the firm occupies a convenient business park location near the station but if you prefer to work with us remotely that’s fine too. If you are looking for a legal partner to work alongside you, please get in touch. |

Platinum Partner
Whitings LLP
Whitings LLP is proud to support the Ely SME Business Awards
Among the most familiar and respected names in the Ely business circles, Whitings was founded in 1928 by Walter Whiting, who spotted an opportunity to meet the demands of the area’s thriving farming communities. Nearly 100 years on and this independent firm of chartered accountants is still firmly rooted in East Anglia, with 12 partners and nearly 150 staff in 8 key market town locations.
“We’re delighted to be involved with the Ely SME Business Awards,” says partner Ian Piper. “Everyone is working hard to bounce back after Brexit, COVID and the cost of living crisis. Across Fenland we have some long-established businesses plus a raft of exciting entrepreneurial start-ups and they are meeting these new challenges as they arise.”
Nick Edgley, private client tax partner at the Ely office, specialises in looking after the firm’s personal tax and trust clients. “We offer both compliance and tax planning services. We are not just form fillers – always looking to identity tax planning opportunities that can make all the difference to spendable income levels as a standard part of our service.”
The Ely office of Whitings is based in modern offices, in the thriving Angel Drove business park. Partners Nick, Ian, and Amanda Newman head up a team of around 30 professional and administrative staff, who look after approximately 1,000 business, personal and not for profit clients. As well as looking after clients’ accounting and tax requirements, they also specialise in outsourced payroll, probate and wealth management services.

Gold Partner
East Cambridgeshire District Council
As a district, East Cambridgeshire has experienced rapid growth and its business sector is keeping pace with this trend. The District Council is committed to partnering with other support organisations to provide comprehensive assistance to all types of businesses across the district. Through a dedicated Economic Development team, the approach aims to support not only the commercial success of the East Cambridgeshire economy, but also its social and environmental goals.
Working in close collaboration with partners, stakeholders and other council departments the Economic Development team is committed to delivering five strategic interventions.
- Business growth
- Connectivity
- Place
- Climate
- People and skills
In continuing to successfully deliver this strategy, the Economic Development team is developing the approach to business and the service offer. Integral to this this is an open dialogue with business partners and this event is an opportunity to set out what will be a new approach to business support going forward.

Gold Partner
King’s Ely
01353 660700
King’s Ely is a leading independent co-educational day and boarding school. As one of the oldest schools in the country (founded in 970 AD), we nurture the academic and pastoral needs of around 1,000 pupils from the age of 2 through to 18.
King’s Ely stands in the shadow of the magnificent Ely Cathedral, which makes the perfect setting for concerts and performances, and serves as our school chapel. But it is not just our awe-inspiring environment that makes us unique. So too does our innovative approach to teaching and learning, our extensive extra-curricular programme, our outstanding pastoral care, and our quirky, historic traditions! As such, we are proud to have received an ‘excellent’ rating in all areas following our latest ISI Inspection.
Discover more by booking your personal visit today. www.kingsely.org

Gold Partner
NFU Mutual – East Cambridgeshire & Fenland Agency
NFU Mutual East Cambridgeshire and Fenland agency are delighted to be a sponsor and Gold Partner of the SME Ely Business Awards 2023.
NFU Mutual offers a wide range of products and services, including general insurance, life cover, pensions and investments and has been providing quality insurance for its customers, for over 110 years.
As a mutual, supporting customers and paying their claims comes first, in addition to carefully balancing delivering excellent service to customers whilst ensuring the business is run effectively.
As a top ten UK insurance company and the UK’s leading rural insurer, NFU Mutual has a UK agency network of local offices which include Ely, Wisbech and March.
Voted Which? Insurance brand of the year 2023, perhaps now is the time to choose your local insurance provider for your business and personal needs.
Your Award Judges

Ian Piper
Partner | Whitings LLP

Daniel Ball
Partner, Agriculture & Estates Specialist | Fraser Dawbarns LLP

David Green
Employment Law Specialist | Fraser Dawbarns LLP

Seema Solanki
Partner, Succession & Estate Planning Specialist | Fraser Dawbarns LLP

Jordan Day
Head of Media and Public Relations | King’s Ely

Jon Cade
Agent & Business Partner | NFU Mutual – East Cambridgeshire & Fenland Agency